What is the bonus profiling question?
When running either an Idea Test or a Message Test, you have the option to include one profiling question at no extra cost. This question, along with our standard demographic data, helps you filter and compare responses more effectively.
Why use a profiling question?
By adding a profiling question tailored to your audience, you can dig deeper into the factors that influence how people respond to your concept or message. This allows you to gain more targeted insights and better understand what drives certain attitudes or behaviours.
Cost
The profiling question is included in the standard 2-credit cost per concept or message or for ask anything projects.
Any additional questions beyond this cost 1 credit each.
This approach gives you greater flexibility in understanding your audience, without incurring unnecessary extra costs.