What is an Innovation Framework?
Ideally is a research platform purpose-built for innovation and creativity, designed to help brands and businesses quickly test new concepts, ideas, and messages with their target audience. By leveraging researcher-built generative AI, Ideally lets you gather direct feedback from real consumers, enabling you to refine and validate your ideas throughout the development process.
Instead of waiting until the later stages of product development, you can involve customers from the start. This early engagement helps uncover valuable insights to guide your decision-making and ensures that your ideas evolve with consumer input, boosting their chances of success once they hit the market.
Different tests for your innovation
Find out more about Ideally's innovation frameworks and our metrics here.
Why we use these metrics
By combining these metrics with your internal feasibility discussions, you gain a comprehensive understanding of:
Market differentiation: How well your concept stands out.
Likelihood of success: How likely consumers are to engage with or purchase your product.
This depth of insight helps you assess the commercial potential of new ideas and concepts more accurately.
Profiling and additional questions
Each Idea Test includes a profiling question of your choice. Along with our standard demographic data (see Demographics Overview), this allows you to filter your results and gain more targeted insights. You can also add extra questions for further clarification or exploration at a cost of 1 credit per additional question.
Costs
2 credits per concept (includes one profiling question)
1 credit per additional question