Choose whether to analyse all ideas or a single idea using the idea selector.
Select the audiences you want to compare. Options include:
All respondents
Your current filter selection
Segments, which you can create and reuse by selecting multiple filters
Responses from your profile question
Compare how your selected audiences differ across test metrics and additional questions.
Concept head-to-head
For tests with more than one concept, use the head-to-head functionality to compare two concepts directly.
Select two concepts from the concept selector.
Compare how respondents differed in their responses to the selected concepts across all test metrics and additional questions.
