How our credits system works
Our platform uses a pre-paid credit system purchased through subscription bundles. Each credit costs $500, and we offer volume discounts for larger packages.
How credits are used
Each test you run through the platform costs a certain number of credits, varying by project type and the number of questions included. As you build a project - adding questions, concepts, or messages - you’ll see the total estimated credit cost update in real time at the top-right corner of your screen. This ensures you know exactly how many credits you’ll spend when you finalise and submit the project.
Cost per test type
Innovations and Communications Tests: 2 credits each
Includes one bonus Profiling Question and all standard demographic data.Additional questions: 1 credit per additional question (beyond the included Profiling Question in Idea and Message Tests)
Example:
If you run an Idea Test and add 3 extra questions, the total cost is 5 credits (2 credits for the Idea Test + 3 credits for the additional questions).
Flexible credit use
There are no strict rules around how many credits to allocate per project. Credits used can range from as few as 1 to well over 80, depending on the depth of insight you’re seeking. If you’d like guidance on using your credits effectively, please get in touch with your account manager or email [email protected].
By using the Ideally Concept Test, users gain access to standardized benchmarks for metrics like appeal and likelihood to adopt. Opting for custom questions through the Ask Anything Test offers greater flexibility but sacrifices access to these benchmarks, limiting comparative insights.
Tracking your credits
For advice on tracking your remaining credits and reviewing your credit usage history, click here.