What are monadic and sequential monadic tests?
Monadic: Each respondent sees only one concept or message, providing feedback in isolation without comparing it to others.
Sequential monadic: Respondents view multiple concepts or messages one by one. They evaluate each individually before moving on to the next, ensuring they consider each concept on its own merits.
How does ideally test concepts or messages?
By default, we use a sequential monadic approach. This means respondents see your concepts or messages in a random order, allowing for unbiased comparisons across different audiences.
If you have two or more concepts or messages that are almost identical, we can use a monadic approach instead. Keep in mind that this option will reduce the number of respondents who see each concept or message, potentially impacting the depth of your data.
If you’re interested in running a monadic test, please reach out to us at [email protected] for more information.