Drivers: Select multiple ideas in the idea selector to compare how each concept influences verbatim theme scores.
Demographics: Use the idea selector to view the demographic breakdown for each concept or an aggregate of all concepts.
Verbatims: View verbatims for a single concept or see an aggregate of verbatims for multiple concepts by selecting concepts in the idea selector.
‘After each idea’ questions: For any questions shown after each idea, use the idea selector to compare how responses differed between concepts.
Comparing concepts on existing pages
The new idea selector allows you to compare how different concepts influence scores and themes across several report pages.
Updated over 2 months ago