Use our new 'Split by' feature to view the range of responses across an audience group to your concepts/messages for a specific key metric.
How Audience splits can be used
Split by Audience group
Go to the 'All ideas/messages' view on any Innovation or Communication tests
Select an Audience group of interest in the 'split by' button
Split by concept
Follow the steps above
Then hit the 'Swap axis' button on the top right of your chart
Follow up questions
Go to any follow up questions added to your Innovation or Communication tests
Select an Audience group of interest in the 'split by' button
