What Are Custom Frameworks?
Custom Frameworks give you the flexibility to design research studies using the metrics that matter to you, while benefitting from all of Ideally's existing reporting capability. Whether you need to measure against your organisation's established research standards or validate creative work using agency-specific frameworks, you can now build tests that reflect the metrics that matter most to your business.
To get started
Custom frameworks can be tested as either an Innovation or Communication test, simply select your choice in the Frameworks modal
Once your test has been created, your custom metrics can be defined in the Brief page. Once created, these questions will be saved as Templates for easy re-use in future tests.
To view the custom questions asked, you can preview them in the Build page
Analysing your results
Tests with custom metrics leverage much of Ideally's current reporting functionality:
The List and Graph views display your custom single-choice metrics alongside test stimulus, making it easy to identify which creative performs best against your custom metrics
Verbatims surfaces themes and patterns from your open-ended responses, helping you understand the drivers behind your custom metrics
Driver analysis regresses your open-ended question against your custom metrics, helping you understand how each theme influenced your key metrics