We’ve enhanced our Audience Selector to support multi-wave testing, giving you the flexibility to scale your survey reach. Whether you want to double your respondent count or engage a niche audience without sacrificing quality, Survey Boosts help you get there efficiently.
What Are Multi-Wave Tests?
Traditionally, surveys are sent to a single wave of 400 respondents. With multi-wave testing, you can now reach larger or more specific groups by running additional waves of the same survey. This is especially useful when targeting hard-to-reach audiences or simply when you want a larger data set.
Doubling Your Sample Size
Want twice the data? Just select ‘Boosted’ in the Audience block. This lets you automatically run a second wave of the survey.
For nationally representative (nat rep) samples, you’ll use the same number of credits for the second wave as you did for the first.
For niche audiences, credit usage depends on the estimated incidence rate (how likely someone is to qualify based on your targeting criteria).
Understanding Credit Costs
Incidence rate ≥ 50%
The second wave costs the same in credits as the first wave.
Incidence rate between 25%–49%
The second wave is free. No extra credits required.
Incidence rate < 25%
A custom credit cost will apply, based on how specific your targeting is.