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Expanded Samples

Need a larger or more niche audience? Use Expanded Sample in the Audience selector to boost your reach.

Updated over 2 weeks ago

Your survey will run over two nights, collecting responses from 800 people - ideal for teams with specific sample size requirements or harder-to-reach targets.


How it Works

When you select Expanded Sample, we’ll estimate your incidence rate based on the demographic and profile question targeting you choose. This helps determine the credit cost for the second wave.


Timing to Know

Expanded Samples follow the same schedule as overnight testing. Please refer to our testing schedule for your market.

For example, in New Zealand, fieldwork runs Tuesday, Wednesday and Thursday nights only. If you submit a test after 12pm on Wednesday, your second wave won’t run until the following Tuesday with results available Wednesday morning.


Credit Costs Breakdown

  • Incidence rate over 50%

    You’ll use the same number of credits for the second wave as the first.

  • Incidence rate between 20–50%

    The second wave is free - no additional credits required.

  • Incidence rate below 20%

    You’ll need to adjust your targeting before submitting the test. This ensures you get a strong enough sample for meaningful results.

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