By selecting multiple concepts, you'll be able to compare how different concepts influence the scores and themes shown on the following report pages:
Drivers: Select multiple ideas in the idea selector to compare how each concept influences the verbatim theme scores.
Demographics: Use the idea selector to view the demographic breakdown for each concept or the aggregate of all concepts.
Verbatims: View verbatims for a single concept or view an aggregate of verbatims for multiple concepts by selecting concepts in the selector.
‘After each idea’ questions: For any questions asked after each concept is shown, you can use the concept selector to compare how responses differed for each concept.
