How to apply filters
Filters allow you to analyse your test results by focusing on specific respondent groups.
Filter by demographics
You can filter by any of the standard demographic data collected, such as age, gender, or household structure.
Filter by profiling questions
If your test includes profiling questions, you can filter responses based on those criteria.
Understanding sample sizes
As you apply filters, the sample size updates in real time to show how many respondents are included:
Warning at less than 50 respondents: You’ll see a notice to adjust filters if the sample size becomes too small for robust results.
Below 30 respondents: Filters must be modified or cleared to view data when the sample size drops below this threshold.
AI summaries and filters
Currently, AI Summaries on results pages do not dynamically update based on applied filters. Stay tuned for updates
Save your filters
If you frequently use certain filters, save them as a Segment for easy access in future analyses.