Research methodology and metrics
A guide to the Ideally research methodology and key metrics
10 articles
Who we surveyWhere do your survey responses come from?
Standard demographicsUnderstand your audience with detailed demographic insights included in every survey.
Understanding statistical significanceLearn why statistical significance is crucial for interpreting your survey results.
Monadic testingWhat does monadic and sequential monadic mean?
Regression ModelUnderstand how regression models work and how Ideally’s model helps you gain insights into your data.
Key metrics and whyWe are deliberate on the metrics we choose to track - here we explain why.
Data QualityOur approach to achieve data accuracy.
Boosting sample sizeLearn more about Ideally’s typical sample size and boosting options.
Targeted demographicsExplore how to survey specific demographic groups effectively.
Incidence ChecksUnderstanding how we identify enough respondents for your research.