What are monadic and sequential monadic tests?
Monadic: Each respondent only sees one version of the question or stimulus you're testing, so their feedback isn't shaped by comparing it to anything else.
Sequential monadic: Respondents see every version, one after another in random order. This is Ideally's default for Innovation and Communication tests.
Why split your respondents into groups?
If the versions you're testing are close enough that comparing them side by side would skew the read (two pack designs, near-identical taglines), split your respondents into groups instead. Each group only sees its own question or stimulus, so their feedback is a genuine reaction, not a comparison.
In this example, each group is shown one version. A group isn't limited to that, you can add more than one question or piece of stimulus to it. What keeps this monadic is that respondents only see the group(s) you've assigned them to, not every group.
How respondent splits work
A respondent split divides your respondents evenly across however many groups you create; 1,000 respondents into 2 groups gives 500 each; into 4 groups gives 250 each.
Each group can hold as many questions or pieces of stimulus as you like; one, or several.
You choose how many groups each respondent sees. Set it to one, and every respondent only sees what's in that single group, a true monadic test. Set it higher, and respondents see more than one group's content; set it to all of them, and everyone sees everything.
Add more than one split to the same study if you want to divide your respondents again. Each split starts fresh from your full set of respondents.
Respondent splits aren't limited to one framework; you can add one in Ask Anything's study questions, the profile questions section, or the follow-up questions section of any other framework.