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Our New Survey Setup

Product Update: A smarter, smoother testing experience with Ideally

Updated over a month ago

We’ve reworked Ideally to make test creation faster, clearer, and more intuitive. Based on your feedback, this update brings more transparency, better control, and a smoother workflow, so you can focus on getting the insights you need.


Key Updates & Improvements

Our New Survey Setup

  • A clearer breakdown of how your survey is structured, including question flow.

  • Our preview popup lets you see how your stimulus will look to respondents before launching.

  • Default framework questions are clearly outlined, ensuring you know which baseline insights are included at no extra cost.


A Clearer View of Credit Costs

  • See the credit cost for each question as you build your test, with a real-time total displayed at the bottom.

  • Before submitting, review the total credit cost in the confirmation modal for full transparency.


Smarter Question Management

  • New question positioning controls allow you to place questions before, after, or for a specific idea.

  • Reorder questions effortlessly by dragging and dropping them in the left-hand menu.

  • Add questions using pre-written templates, suggested questions, or your own custom queries.


Better Stimulus Management

  • Multiple ways to add stimuli - directly from the Brief or Builder pages.

  • Bulk upload feature lets you quickly add multiple stimuli in one go.

  • Preview your concepts, visuals, or messages before launching to ensure they appear as intended.


Market Selection Made Easier

  • The market selector is now in its own dedicated section for quick access and better visibility.

  • Markets are auto-selected based on your location but can be customised at any time.

  • Add multiple markets easily, and boost surveys across multiple runs when needed.


More Control & Transparency

  • New demographic and framework question panels provide full visibility into what questions will be asked by default.

  • Left-side menu breakdowns give you a clear overview of test structure, credit usage, and question flow at a glance.

  • Rename tests instantly by clicking on the test title. No more digging through settings.


Why These Changes Matter

We’ve redesigned Ideally with one goal: to make test creation as effortless and transparent as possible. Every update has been built with user feedback in mind, helping you move faster, make better decisions, and get high-quality insights without the hassle.

Try it now and experience the new, streamlined Ideally.


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