Overview
Routing lets you conditionally show or hide individual questions based on answers to previous questions—all without breaking the linear flow of your survey. This helps you personalise the respondent’s journey and gather more relevant insights.
How Routing Works
Think of Routing as a simple path:
User answers Question 1 → Their answer determines whether they see Question 2, 3, or skip ahead
You can set up these paths easily for each choice-based question.
Getting Started with Routing
Create a new question
Add your question and answer options as usual.
Open the routing tab
In the question modal, navigate to the ‘Routing’ tab.
Set routing rules
Select the answer option(s) you want to apply routing to.
Choose the operator (e.g., “is”, “is not”).
Select a destination question to route to in the same section (audience, test or follow up).
Save and review
Preview your survey to make sure your routing logic flows as intended.
Asking a question after one specific stimulus
If you want a question asked for only one of your stimuli, that is question position, not routing.
Routing decides whether someone sees a question based on how they answered an earlier question. Question position decides where in the test a question is asked, including asking it against a single stimulus only.
To set the position of a question:
Go to the Questionnaire page.
Hover over the question and click the three dots at the bottom of the question.
Click the question position row. It is labelled with the current setting, for example Ask after the test.
Choose the position you want, then save.
The available positions are:
Ask before the test
Ask after every message
Ask after the test
Ask after a named stimulus. Each stimulus in your test is listed separately. Selecting one means the question is asked for that stimulus only, so you can ask a question about one brand or concept without it appearing for the others.
FAQ: Routing
Can I ask a question for only one stimulus?
Yes. This is set with question position rather than routing. See Asking a question after one specific stimulus above.
Can routing be added to open-ended or profile questions?
No, currently, Routing is only available for single-choice and multi-choice questions.
Can routing be added to a routed question?
No, due to sample size concerns we don't currently support nested routes.
Is there an additional cost to use routing?
There is no additional charge to use routing, we simply charge our standard one credit per question. This is regardless of the sample size collected for the question.