What are benchmarks?
Benchmarks are reference points that put your results into context, helping you gain actionable insights. Ideally’s benchmarks enable you to assess your performance more accurately and effectively.
All benchmark differences shown have statistical testing applied, so only significant differences are displayed, ensuring results are meaningful rather than due to chance.
Benchmark options:
Your test benchmarks now appear in the bottom left corner of the results view, so you can quickly toggle them on and off while reviewing data.
Ideally and Team Norms
Ideally Average
This benchmark shows the average performance across all customers and historical data, giving you a broad understanding of overall trends.
Industry-specific Benchmarks
Directly compare your results with relevant industry averages, helping you clearly understand your market position, identify opportunities, set achievable goals, and maintain a competitive edge.
Category Benchmarks
Your tests are categorised within Ideally’s three-tier structure. If sufficient data is available, you’ll be able to compare your results with detailed, category-specific benchmarks.
Your Team's Benchmarks
These benchmarks are customised specifically to your organisation, calculated from tests you've previously run on Ideally. They offer personalised metrics for tracking your performance over time.
Test specific benchmarks
Test average
This benchmark provides the unfiltered average of your results, helpful for comparing a filtered result to the total performance of the test.
Concepts/messages as benchmarks
Compare your concepts to the results of another concept to determine a winner and ensure that the differences between scores carry statistical significance.